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"The first time I came across Shalaco … was on TikTok. I couldn't sleep and was mindlessly scrolling endless videos of people cooking or dancing — when suddenly I was watching a man on a hoverboard chucking seeds along the pavement. I couldn't stop watching. I spent the next hour catching up with their before-and-after videos, beaming with delight every time a patch of disused turf was suddenly ablaze with wildflowers. The next day I bought wildflower seeds and made a plan to make my own garden more pollinator-friendly."

— Marthe de Ferrer, Euronews Green

Martha went from doom scrolling to bloom scrolling. She felt something, bought seeds, and then she planted them into her own news story — and people read it and more seeds were planted.

Read & Watch the story on Euro News Green

Many Small Actions = Big Changes

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

“All of the sudden they can't stop. They're like, 'Oh my gosh. This is so much fun.’ And they're just like shaking everywhere. It's infectious for me. It's infectious for anyone we cruise around with. You put a shaker in their hand and they go nuts for it,” Shalaco said.

— Garvin Thomas, Spreading Beauty: SF Couple Inspiring Movement to Plant Native Wildflowers NBC Bay Area

Garvin Thomas

Before & Afters

Garvin Before Meeting Shalaco

Garvin After Meeting Shalaco

Before & Afters

US Senator Running for Congress Scott Wiener

Senator Wiener Before Meeting Shalaco

Senator Wiener After Meeting Shalaco

Results speak for themselves.

"So much of the food we depend on is pollinated by beneficial insects. Their populations are in decline due to habitat loss, use of pesticides, and erratic weather due to climate change. By planting native wildflowers, you're planting the flowers that are the most beneficial to these small but important parts of our ecosystem."

— Shalaco, as reported by Katie Couric Media

Watch "Anyone can do this."